We have all been there, are there, or are going to be there; in life where we are trying to find our way, our happiness, our true purpose in life. The choice to re brand COREidor personal training to Compass Health + Fitness could have not come at a better time. I have struggled for years trying to find some sort of direction in my career, relationships, health, and fitness and I remember the exact moment "compass" came to mind. It all clicked and came together. The name speaks the world for what I want for myself, everyone in my life and anyone that is meant to cross paths with me throughout their life.
to attain or achieve; accomplish
A compass in it's entirety is utilized a to find our way or direction to a certain point or place. My favourite breakdown of the symbolism of each point is:
North - Infinite Possibility
South - Present
West - Past
East - Future
I equate these points with my favourite John Grisham quote:
"You live your life today, not tomorrow, and certainly not yesterday."
I chose for my logo the North point of a compass to symbolize our infinite possibility in all that we set out to do. I hope that my "blog" which I have re purposed as "inspiration" will find you well. Thank you for being a part of my journey and re brand as I set out to compass infinite possibility.